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Editing: conversion-rate-calculator.php
<!DOCTYPE html> <html lang="en-US"> <meta http-equiv="content-type" content="text/html;charset=UTF-8" /> <!-- /Added by HTTrack --> <head> <meta name="description" content="Ā»" /> <meta property="og:description" content="Ā»" /> <?php include 'wp-includes/links.php'?> </head> <body class="page-template page-template-templates page-template-template-ds-blocks page-template-templatestemplate-ds-blocks-php page page-id-94677 page-conversion-rate-calculator"> <?php include 'wp-includes/header.php'?> <div class="menu-outside"> <main id="main-content" class="site-content" role="main"> <div> <section class="sections-group section-conversions-calc m-banner m-banner--small"> <div class="spinner__wrap"> <div class="spinner in-view-r"> <div class="spinner-inn"> <img srcset=" wp-content/themes/digitalsilk/assets/_dist/images/gradient-bg-sm.png 1440w, wp-content/themes/digitalsilk/assets/_dist/images/gradient-bg.png 1660w" src="wp-content/themes/digitalsilk/assets/_dist/images/gradient-bg-sm.png" data-sizes="(min-width: 1441px) 1600px, 1000px" loading="lazy" class="lazy" alt="Background Gradient" /> </div> </div> </div> <div class="container"> <div class="m-banner__container colors-inverted"> <p id="breadcrumbs" class="page-breadcrumb"> <svg class="icon icon-btn-arrow " aria-hidden="true" role="img"> <use xlink:href="#bc-home"></use> </svg><span><span><a href="../index.html">Home</a></span> <svg class="icon" aria-hidden="true" role="img"> <use xlink:href="#lib-icon-arrow-right"></use> </svg> <span class="breadcrumb_last" aria-current="page">Conversion Rate Calculator</span></span> </p> <div class="m-banner__content text-center"> <div class="c-block__inner"> <div class="c-heading -h2"> <h1 class="c-heading__title"> Free Conversion Rate Calculator </h1> </div> <div class="text-big"> <p>Check the effectiveness of your ads and content.</p> </div> </div> <div class="conversions-calc --form js-conv-calculator"> <div class="conversions-calc__form"> <div class="c-heading -h3"> <h3 class="c-heading__title"> Conversion Rate Calculator </h3> </div> <div class="text"> <p>Enter the number of conversions and impressions and click āCalculate.ā</p> </div> <form id="conv-calc" class="conversions-calc-form"> <div class="gfield"> <label class="gfield_label gform-field-label" for="conversions"> Conversions<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span> </label> <div class="ginput_container ginput_container_text"> <input type="number" required id="js-conv-field" name="conversions" placeholder="eg. 1500"> </div> </div> <div class="gfield"> <label class="gfield_label gform-field-label" for="impressions"> Impressions<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span> </label> <div class="ginput_container ginput_container_text"> <input type="number" required id="js-visits-field" name="impressions" placeholder="eg. 5000"> </div> </div> <button type="submit" class="gform_button button js-calculate">Calculate</button> </form> </div> <div class="conversions-calc__description"> <ul class="questions"> <li class="question"> <div class="q_no">01</div> <div class="q_content"> <div class="q_title">Input Your Conversions</div> <div class="q_text">Enter the total number of successful conversions in the "Conversions" field. A conversion is defined as the completion of a specific, desired action on your website or ad. </div> </div> </li> <li class="question"> <div class="q_no">02</div> <div class="q_content"> <div class="q_title">Add Your Impressions</div> <div class="q_text">Enter the number of unique views your ad or website has and input the total in the "Visits" field. Our calculator will divide your conversions by your impressions to calculate your conversion rate.</div> </div> </li> <li class="question"> <div class="q_no">03</div> <div class="q_content"> <div class="q_title">Instantly Receive Your Conversion Rate!</div> <div class="q_text">As soon as you click "Calculate," you'll have an immediate conversion rate result expressed as a percentage. Learn more about your conversion rate below!</div> </div> </li> </ul> </div> </div> <div class="conversions-calc --result js-conv-results hidden"> <div class="conversions-calc__res-number"> <div class="c-heading -h3"> <h3 class="c-heading__title"> Your conversion rate is: </h3> </div> <div class="js-answer calc-form_result"></div> <div class="calc-form_descr"> <p>Improve Your Conversion Rate with Digital Silk Today!</p> </div> <a href="../request-a-quote/index.html" class="c-btn -secondary-v2">Contact our experts </a> </div> <div class="conversions-calc__res-description"> <div class="conversions-calc__answer good-answer js-good hidden"> <div class="a_icon good-icon"></div> <div class="a_content"> <h4 class="a_title">Your Conversion Rate Is Good</h4> <p class="a_text">If your conversion rate is high, your copy is engaging, your CTAs stand out, and you’re targeting the right audience! Keep up the good work!</p> </div> </div> <div class="conversions-calc__answer bad-answer js-bad hidden"> <div class="a_icon bad-icon"></div> <div class="a_content"> <h4 class="a_title">Your Conversion Rate Is Low</h4> <p class="a_text">If your conversion rate is low, check the clarity of your messaging on your landing pages, ads, and website copy. You’ll also want to ensure that your CTAs are engaging, and that you’re targeting the right users. You might also consider performing A/B tests on ads and landing pages.</p> </div> </div> <button type="button" class="js-calc-again calculate-again">calculate again</button> </div> </div> </div> </div> </div> </section> <section class="wrapped-sections single-post__content-wrap gap-bot color-set-23 "> <div class="line"></div> <div class="text-center container"> <div class="c-heading -h2 "> <h2 class="c-heading__title text-shadow-white"> <p>Explore Our Conversion Rate Calculator</p> </h2> </div> </div> <div class="container"> <div class="exerpt l-dcbl "> <div class="c-block"> <div class="c-block__col c-block__content -half is-wysiwyg -emphasized"> <div class="c-block__inner"> <p>From your website to your ad campaigns, measuring your conversion rates is an important step for all business owners.</p> </div> </div> <div class="c-block__col c-block__content -half is-wysiwyg "> <div class="c-block__inner"> <p>A conversion rate is a metric commonly used in marketing, sales, and web analytics. It refers to the percentage of users who take a desired action out of the total number of visitors or viewers.</p> <p>This metric is essential for understanding the effectiveness of a website, campaign or other business activities.</p> </div> </div> </div> </div> </div> <div class="full-block full-block-wrapper"> <div class="collapsable read-more-text -hidden"> <div class="content-single "> <div id="ez-toc-container" class="ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction"> <div class="ez-toc-title-container"> <p class="ez-toc-title ">Table of Contents</p> <span class="ez-toc-title-toggle"> <a href="#" class="ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle ez-toc-loaded" aria-label="Toggle Table of Content"> <span class="ez-toc-js-icon-con"> <span class> <span class="eztoc-hide" style="display:none;">Toggle</span> <span class="ez-toc-icon-toggle-span"> <svg style="fill: #999;color:#999" xmlns="http://www.w3.org/2000/svg" class="list-377408" width="20px" height="20px" viewBox="0 0 24 24" fill="none"> <path d="M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z" fill="currentColor"></path> </svg> <svg style="fill: #999;color:#999" class="arrow-unsorted-368013" xmlns="http://www.w3.org/2000/svg" width="10px" height="10px" viewBox="0 0 24 24" version="1.2" baseProfile="tiny"> <path d="M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z"></path> </svg> </span> </span> </span> </a> </span> </div> <nav> <ul class="ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default" style="display: none;"> <li class="ez-toc-page-1 ez-toc-heading-level-2"><a class="ez-toc-link ez-toc-heading-1" href="#what-is-a-conversion-rate">What Is A Conversion Rate?</a></li> <li class="ez-toc-page-1 ez-toc-heading-level-2"><a class="ez-toc-link ez-toc-heading-1" href="#what-is-the-conversion-rate-formula">What Is The Conversion Rate Formula?</a></li> <li class="ez-toc-page-1 ez-toc-heading-level-2"><a class="ez-toc-link ez-toc-heading-1" href="#different-types-of-conversions">Different Types Of Conversions</a></li> <li class="ez-toc-page-1 ez-toc-heading-level-2"><a class="ez-toc-link ez-toc-heading-1" href="#3-reasons-to-use-our-free-conversion-rate-calculator">3 Reasons To Use Our Free Conversion Rate Calculator</a></li> <ul class="lvl-2"> <li class="ez-toc-page-1 ez-toc-heading-level-2"><a class="ez-toc-link ez-toc-heading-1" href="#reason-1-it-does-the-math-for-you">Reason 1. It Does The Math For You</a></li> <li class="ez-toc-page-1 ez-toc-heading-level-2"><a class="ez-toc-link ez-toc-heading-1" href="#reason-2-it-shows-whether-you-need-improvements">Reason 2. It Shows Whether You Need Improvements</a></li> <li class="ez-toc-page-1 ez-toc-heading-level-2"><a class="ez-toc-link ez-toc-heading-1" href="#reason-3-it-help-you-increase-the-conversion-rate-of-your-ads-landing-pages">Reason 3. It Help You Increase The Conversion Rate Of Your Ads & Landing Pages</a></li> </ul> <li class="ez-toc-page-1 ez-toc-heading-level-2"><a class="ez-toc-link ez-toc-heading-1" href="#what-are-conversion-rate-examples">What Are Conversion Rate Examples?</a></li> <ul class="lvl-2"> <li class="ez-toc-page-1 ez-toc-heading-level-2"><a class="ez-toc-link ez-toc-heading-1" href="#example-1-number-of-clicks">Example 1. Number Of Clicks</a></li> <li class="ez-toc-page-1 ez-toc-heading-level-2"><a class="ez-toc-link ez-toc-heading-1" href="#example-2-number-of-downloads">Example 2. Number Of Downloads</a></li> <li class="ez-toc-page-1 ez-toc-heading-level-2"><a class="ez-toc-link ez-toc-heading-1" href="#example-3-number-of-purchases">Example 3. Number Of Purchases</a></li> <li class="ez-toc-page-1 ez-toc-heading-level-2"><a class="ez-toc-link ez-toc-heading-1" href="#example-4-demo-bookings">Example 4. Demo Bookings</a></li> </ul> <li class="ez-toc-page-1 ez-toc-heading-level-2"><a class="ez-toc-link ez-toc-heading-1" href="#example-5-sales">Example 5. Sales</a></li> </ul> </nav> </div> <h2 class="wp-block-heading" id="h-what-is-a-conversion-rate">What Is A Conversion Rate?</h2> <p>A conversion rate is a metric commonly used in marketing, sales, and web analytics. It refers to the percentage of users who take a desired action out of the total number of visitors or viewers.</p> <p>This metric is essential for understanding the effectiveness of a website, campaign or other business activities.</p> <h2 class="wp-block-heading" id="h-what-is-the-conversion-rate-formula">What Is The Conversion Rate Formula?</h2> <p>The conversion rate formula is calculated by dividing your total number of impressions or viewers who completed an action by the overall number of impressions or viewers.</p> <p>You can multiply this decimal number by 100 to convert it to a percentage.</p> <div class="wp-block-image"> <figure class="aligncenter size-large"> <picture> <source srcset="wp-content/uploads/2024/01/conversion-rate-calculation-formula-1024x512.png 1024w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-300x150.png 300w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-768x384.png 768w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-185x93.png 185w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-285x143.png 285w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-730x365.png 730w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-760x380.png 760w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-700x350.png 700w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-705x353.png 705w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-200x100.png 200w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-258x129.png 258w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-662x331.png 662w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-665x333.png 665w, wp-content/uploads/2024/01/conversion-rate-calculation-formula.png 1200w" sizes="(max-width: 1024px) 100vw, 1024px" type="image/webp"> <script type="text/javascript" style="display:none"> //<![CDATA[ window.__mirage2 = {petok:"zRCWUTV_84C.eLLI304.nC.4wcYEr4S1DM.G._9NRvA-1800-0.0.1.1"}; //]]> </script> <script type="text/javascript" src="../../ajax.cloudflare.com/cdn-cgi/scripts/04b3eb47/cloudflare-static/mirage2.min.js"></script> <img fetchpriority="high" decoding="async" width="1024" height="512" alt="Formula showing that conversion rate equals number of conversions divided by total number of visitors multiplied by 100" class="wp-image-94807" srcset="wp-content/uploads/2024/01/conversion-rate-calculation-formula-1024x512.png 1024w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-300x150.png 300w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-768x384.png 768w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-185x93.png 185w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-285x143.png 285w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-730x365.png 730w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-760x380.png 760w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-700x350.png 700w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-705x353.png 705w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-200x100.png 200w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-258x129.png 258w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-662x331.png 662w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-665x333.png 665w, wp-content/uploads/2024/01/conversion-rate-calculation-formula.png 1200w" sizes="(max-width: 1024px) 100vw, 1024px" data-eio="p" data-cfsrc="wp-content/uploads/2024/01/conversion-rate-calculation-formula-1024x512.png" style="display:none;visibility:hidden;" /> <noscript><img fetchpriority="high" decoding="async" width="1024" height="512" src="../wp-content/uploads/2024/01/conversion-rate-calculation-formula-1024x512.png" alt="Formula showing that conversion rate equals number of conversions divided by total number of visitors multiplied by 100" class="wp-image-94807" srcset="wp-content/uploads/2024/01/conversion-rate-calculation-formula-1024x512.png 1024w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-300x150.png 300w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-768x384.png 768w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-185x93.png 185w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-285x143.png 285w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-730x365.png 730w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-760x380.png 760w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-700x350.png 700w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-705x353.png 705w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-200x100.png 200w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-258x129.png 258w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-662x331.png 662w, wp-content/uploads/2024/01/conversion-rate-calculation-formula-665x333.png 665w, wp-content/uploads/2024/01/conversion-rate-calculation-formula.png 1200w" sizes="(max-width: 1024px) 100vw, 1024px" data-eio="p" /></noscript> </picture> </figure> </div> <h2 class="wp-block-heading" id="h-different-types-of-conversions">Different Types Of Conversions</h2> <p>Conversion types can vary widely depending on the industry, objectives and platforms involved.</p> <p>Some common types of conversions include:</p> <ul> <li><strong>Sales:</strong> When someone completes a purchase of your goods or services</li> <li><strong>Sign-ups:</strong> When someone signs up to your newsletter, subscriptions or events through a form, pop-up or call to action (CTA)</li> <li><strong>Downloads:</strong> When someone downloads an extended source of information, such as guides or white papers</li> <li><strong>Contacts:</strong> When someone messages you directly or fills in a contact form from information found on your website or ad</li> <li><strong>Link clicks:</strong> When someone visits a desired point through a hyperlink on your campaign</li> </ul> <p>As a business owner, it’s important you track the types of conversions or actions that are helping you achieve your company goals, whether they are to boost revenues, increase brand awareness, build contacts or so on.</p> <h2 class="wp-block-heading" id="h-3-reasons-to-use-our-free-conversion-rate-calculator">3 Reasons To Use Our Free Conversion Rate Calculator</h2> <p>Our conversion rate calculator brings you three key benefits:</p> <h3 class="wp-block-heading" id="h-reason-1-it-does-the-math-for-you">Reason 1. It Does The Math For You</h3> <p>Conversion rates can be difficult to calculate and track.</p> <p>Thatās why our calculator does the math for you, generating your conversion rate in just a few clicks with 100% accuracy.</p> <h3 class="wp-block-heading" id="h-reason-2-it-shows-whether-you-need-improvements">Reason 2. It Shows Whether You Need Improvements</h3> <p>It allows you to accurately measure the effectiveness of your marketing campaigns, website design and sales strategies.</p> <p>Knowing your conversion rate helps in understanding how well your efforts are translating into actual results, like sales or leads.</p> <h3 class="wp-block-heading" id="h-reason-3-it-help-you-increase-the-conversion-rate-of-your-ads-landing-pages">Reason 3. It Help You Increase The Conversion Rate Of Your Ads & Landing Pages</h3> <p>Knowing your conversion rate is the first step to improving it.</p> <p>At Digital Silk, we deliver expert website, content and digital marketing solutions to drive the conversions of your ads and landing pages.</p> <h2 class="wp-block-heading" id="h-what-are-conversion-rate-examples">What Are Conversion Rate Examples?</h2> <p>Some common examples of conversion rates to track include:</p> <h3 class="wp-block-heading" id="h-example-1-number-of-clicks">Example 1. Number Of Clicks</h3> <p>Clicks conversion rate is the number of viewers that have clicked on an ad campaign or desired website area.</p> <p><strong>For example,</strong> an airline runs an advert promoting a flash sale for flights on its website. The campaign is pushed across websites through Google Ads until after one month it has been seen by 15,000 viewers.</p> <p>During the same period, 2,000 visitors accessed the airline using the advertās link, resulting in a click conversion rate of 13.3%.</p> <h3 class="wp-block-heading" id="h-example-2-number-of-downloads">Example 2. Number Of Downloads</h3> <p>Download conversion rate is the number of website visitors who have downloaded a specific piece of content through a button and CTA on the site.</p> <p><strong>For example,</strong> an interior design firm conducts a study on design trends in 2024 and adds it as a download option to their websiteās homepage.</p> <p>The homepage receives 1,000 unique visitors and the study is downloaded 10 times each week. The interior design firmās download conversion rate is 1%.</p> <h3 class="wp-block-heading" id="h-example-3-number-of-purchases">Example 3. Number Of Purchases</h3> <p>Purchase conversion rate is the percentage of your total website or advert viewers who make a purchase.</p> <p><strong>For example,</strong> an eCommerce store selling shoes sees 500 unique monthly website visitors. The same site makes 75 unique sales each month, meaning their purchase conversion rate is 15%.</p> <h3 class="wp-block-heading" id="h-example-4-demo-bookings">Example 4. Demo Bookings</h3> <p>Demo booking conversion rate is the percentage of campaign or website impressions that result in a signup or booking.</p> <p><strong>For example,</strong> a SaaS company launches a Facebook ads campaign directing prospective customers to a demo booking signup form on their website.</p> <p>The advert reaches 750,000 people during the time it is live. 2,500 of these people visit and fill out the demo booking form via the advert. This makes the advertās demo booking conversion rate 0.33%.</p> <h2 class="wp-block-heading" id="h-example-5-sales">Example 5. Sales</h2> <p>Sales conversion rate is the percentage of people who saw your marketing campaign that end up making a purchase.</p> <p><strong>For example,</strong> a toy company makes 10,000 online sales every year. The brand calculated that through various digital marketing strategies across numerous channels, it makes 200,000 total yearly impressions.</p> <p>This makes the toy companies sales conversion rate 5%.</p> </div> </div> <button class="collapse c-btn -link -arrow-down"> <span class="-text">CLICK TO read full article</span> <span class="c-btn__ico"><svg class="icon icon-lib-icon-arrow3 " aria-hidden="true" role="img"><use xlink:href="#lib-icon-arrow3"></use></svg></span> </button> </div> </section> <section class="sections-group section-raq cta-block bg-dark"> <section class="s-analysis m-banner m-banner--small lazy" data-bg="../wp-content/themes/digitalsilk/assets/_dist/images/sign-up-bg.webp"> <div class="m-banner__container colors-inverted"> <div class="m-banner__content text-center"> <div class="l-heading-v4"> <div class="c-heading -h2"> <h2 class="c-heading__title">Want To Improve Your Conversion Rates?</h2> </div> </div> <a href="../request-a-quote/index.html" class="c-btn 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